Ride. Race. Live.

Based in Morgan Hill, CA, SHIFT stormed onto the motorcycling scene in 1997 and has grown into an international brand, producing innovative riding apparel for markets around the world.

SHIFT has always been the choice for those looking for something unique and fresh and we focus on fusing the creative influences from the world of motocross/sportbikes, lifestyle and fashion into all of our stylish performance products.

No matter what, where or how you ride, SHIFT’s progressive designs, premium materials and advanced construction methods will give you the confidence to take your ride to the limit.