Made For Today's Active Lifestyle

AXIO is the brainchild of Bob Haro, well-known BMX innovator/creative director of Harodesign, a full-service design shop and ad agency. Harodesign has been in business for more than 24 years, and has helped build, reinforce and create successful brands such as Honda, Kawasaki, AMA Pro Racing, and Haro Bikes.

THE VISION

We envisioned a better way to transport our gear. And then we crafted a way to make our vision reality. Because for us, life is about innovation. Designed for creative professionals and motorcyclists, musicians and designers, riders and MotoGP racers, Axio products were made with you—and your life’s essential cargo—in mind.

Not another ordinary line of carry-alls, to be sure. Performance luggage and technical packs, to be exact—fashioned to be extraordinary in every way. Messengers to music bags. DJ stows to our signature hardpacks. From our intrinsic drive to design smart, functional products to our impeccable eye for organizational detail, when it comes to your vital gear in transport, Axio is created with you in mind. All with the style to match your unique—digital, mobile, wireless, fashionable—lifestyle.

Axio is about creativity realized. It started in the 70s when I rode my BMX bike into a skatepark, starting a sport we now call Freestyle BMX. And it continues today with my design agency Harodesign where Axio is created along with high performance ideas launched daily for some of the biggest brands in the action and motor sports industries. We envisioned a better way to transport our gear. Axio is that vision realized. Get to know us.