AFX

Performance. Style. Value.
AFX, The First Name in Quality Helmets

Started in 1995, AFX North America Inc. is a wholly owned and operated company based in North America, which specializes in the design and production of motorcycle, ATV and snowmobile helmets.

At AFX they realized that the consumer was now getting less helmet for the dollar than ever before. They saw the need for a helmet line that could start from a clean sheet approach, to build a full-featured helmet at a reasonable price. This corporate philosophy led them to develop a full helmet line that is full-featured, but affordable. Starting from scratch allowed them to build the helmets right the first time, without having to build over any existing styles or designs.

Unlike some helmet companies that work with agents and resellers, AFX only sells to distributors, and we only sell to one distributor in each country we service. This distributor sells directly to the retail stores. By doing business this way they can eliminate the one extra pricing step that always seems to inflate the price and dilute the service and quality. Doing business this way is a little out of the normal, but then their policy of providing the best possible helmets at affordable prices means you get more for less.

Since 1995, AFX North America Inc. has enjoyed strong and consistent growth, thanks in part to the strong distribution network they have established in Canada and the United States, as well as to the enthusiastic response they have received from dealers who've found that AFX helmets are not only quality products, but hot sellers. Currently, they are looking to expand their distribution network to new markets, particularly Europe and Australia, and hope to be selling globally within the next few years, while continuing to improve their market penetration and brand awareness in North America.